Chamber Council: Sales & Marketing

Topic: "What Can Geo-Fencing & Geo-Recency Do for Your Business?"
Presenter: Glenn Ingram, Spectrum Reach

Lunch Provided by Spectrum Reach

Join us for the first Sales & Marketing Council of 2022 sponsored by Twin City Used Car Sales! We'll be joined by our friends from Spectrum Reach discussing "geo-fencing & geo-recency" & what it can do for your small business. Geo-Fencing & Geo-Recency allow your business to market with an accurate targeting approach & reporting measures.

How Geo-Fencing Works:

• Offers additional targeting capabilities in combination with your Display campaign
• A virtual fence will be established around  your desired location(s)
• Your message is delivered to smartphone users who are using an app within that fence and have their location services enabled

How Geo-Recency Works:

• Your message is delivered to smartphone or tablet users after they have visited a geo-fenced area
• All impressions are delivered within a 30 mile radius of the targeted geo-fence for 30 days

Register & attend to be entered for door prizes provided by Spectrum Reach! Prizes include:

• Spectrum Reach branded notebooks/pens/digital surface cleaner
• Set of JBL wireless headphones
• Apple TV
• ESPN sweatshirt
• Spectrum Reach branded Yeti coffee mug

Chamber Councils are monthly roundtable sessions hosted by The Chamber.
This event is typically held on the first Tuesday of each month and is intended to provide free professional networking with others with similar job functions in other companies.

There are 4 Council groups organized by job field:

• Nonprofit (January, May, & September)
• Sales & Marketing (February, June, & October)
• Human Resources (March, July, & November)
• Finance & Administration (April, August,& December)